Beijing Women's Federation

Li Li, CEO of NetEase Media Group and Director of the Working Committee on Women (Recommended by the Social Work Department of the CPC Beijing Municipal Committee)

Li Li, born in November 1974, is of Han Nationality and holds a master’s degree. She is not affiliated with any political party and currently serves as the CEO of NetEase Media Group and the Director of the Working Committee on Women. Li has pioneered a brand new “attitude marketing” model, providing effective brand marketing solutions. By introducing the idea of “content experience for consumption upgrading”, she has carefully selected content sources, significantly contributing to the development of internet new media. In addition to her marketing achievements, Li actively engages in fulfilling social responsibilities. She has led her company in participating in social benefit initiatives, particularly focusing on rural revitalization and education development in remote areas. Through internet technologies, she launched the “One Screen” project, enabling children in remote areas can access high-quality education resources. Furthermore, she initiated the “Mother's Parcel” public welfare project in collaboration with the China Women’s Development Foundation on the NetEase News platform. For her contributions, Li has received several honors, including the Medal of March 8^th Red-Banner Pacesetters and recognition as one of the “Top 100 Celebrities of the Ten Years in Network Advertising of China” by the Internet Social of China in 2007.